I reported recently that Maui Pineapple Company had created its own MySpace page, and now I’ve discovered that its sister-subsidiary company, Kapalua Resort, located on Maui, Hawaii, has done the same. Kapalua Resort and Maui Pineapple are subsidiaries of the same parent company, Maui Land & Pineapple Company, so it makes sense that they are stepping hand-in-hand with their marketing efforts and tapping into the power of social networks as a marketing and promotion vehicle.
Kapalua Resort announced their new MySpace page on their blog, KapaluaNews.com. Their MySpace page can be found at www.myspace.com/KapaluaResort. You can see they have a few friends there already and belong to a few groups; they also provide some very fetching photographs of Kapalua and the surrounding area, as well as some useful versions of their company logo. It’ll be interesting to see how many friends and fans they can garnish. I’m sure there are a lot of people on MySpace who love to vacation, especially to such beautiful places as Kapalua on Maui, Hawaii. And certainly there are plenty of local Hawaiians on MySpace who would feel a connection to Kapalua Resort.
I have noticed that businesses and companies are increasingly using social media and social networks to help promote their products and services, as well as connect with their customers. Take for example, Maui Pineapple Company and MySpace.com. On a blog recently, Maui Pineapple announced that it has created its own MySpace page. The page can be found at www.myspace.com/mauipineapplecompany.
Maui Pineapple’s MySpace page currently contains basic information about the company and a group of Maui Gold pineapple pictures and company logos. They say on the blog that the company will soon be putting videos on the MySpace page. The page is apparently quite new, but it looks like they have 10 MySpace friends already.
It was an interesting experiment to try to resurrect SocialRiots and blog about Social Media since February 08 for Know More Media - but ultimately, due to circumstances beyond my control - this particular blog didn't take off.
This is the last post of mine on SocialRiots - but if you liked my content and read this blog - you can still find me online at The Analytics Guru, ArtNewYorkCity.com and Webmetricsguru.com.
See you there!
Just kinda wondering if you can decide issues in your life by asking enough people? I mean, the idea would be to explain it well enough that people could understand and decide to vote up or down on any issue.
But the problem is - it was hard to actually set something like that up - but now, according to Read/WriteWeb, you can Crowdsource Your Decisions with SocialThumbs
SocialThumbs nixes the "interesting" column and simplifies things by limiting scoring to plus or minus 5 -- where as de Bono's scoring system was arbitrary.
Ha, ha, ha ... can you imagine - but you'd really need to figure out how to present your idea to get the best and fairest vote - not sure how you do that.
I saw the Free Presidential Candidate News Widgets from Trackur.com that Andy Beal just set up and I had to laugh at some of the stories that are being picked up - like Fear of a white-house wife on Fussy Pitt and Globe Editorial Calls Clinton "Hillary Strangelove"/Nuclear Madwoman or McCain: Obama's Relations with Wright Beyond Belief.
I noticed each of the Presidential Campaign Widgets has a "tone" to it - and it's slanted, somewhat. I can't honestly say the Presidential Widgets are useful, or not - but they are amusing.
This blog will be retired (again) in a couple of days but I did want to put in a few more posts before that happens.
There's a new movie out (at least, it's out on YouTube and CD) called Google Me that brings up the idea that there are more versions of "us" out there than we might have ordinarily known about.
I'm not sure how deep you can carry the idea of looking for people who have the same name as you - and if you could get a film like this made (not an easy thing to do) - I bet he had to pitch the idea to someone who had the money to produce the movie plus he had to have enough interesting people who shared the name to make it worthwhile to make the movie.
No....it wasn't that kind of Tweetup - but it was a spontanous gathering of friends, Twitter Friends in Manhattan the other day/night - and you can see a video of some of our conversation on clear, warm spring like night on the West Side of Manhattan here.
Here's the description:
79th Street BoatHouse Tweetup on 4-21-08 NYC I got together with a few NYC Tweeter Friends for a Tweetup that was really fun on a perfect springlike night - Yea Social Media! Fun Tweetup tonight with @whitneyhess @webmetricsguru @hikirsch @efortiz @coreyh and his fiancée Emily. Thanks everyone!
I was just thinking if your feeling a certain way but don't want to verbalize it - there's now a solution, according to B.L. Ochman (who I also happened to bump into at Caroline's Comedy Club the other night):Emoodicon - Plugged in Mood Rings: Go Buy One.
According to B.L.:
This is my new Emoodicon - the updated version of the mood ring - sent by my friend, and Emoodicon's inventor, artist John T. Unger.
Go get yourself one. And while you're there, get several for the geeks and digital natives in your life. They are going mad love Emoodicons.
How Emoodicon rings work: the glass top of the stainless steel ring screws off so you can insert the emoticom disk that displays the mood you want to show the world at the moment. Smileys, frownies, and symbols for shy, ROFL, devilish, bugged, and others familiar from email are included in the set of 25 that comes with each of the techie mood rings. You store them inside the ring and change them when the spirit moves you.
I guess, with social media, it's also nice to be able to "flash" non verbal signals to your community - I guess the old "mood ring" works for this.
Found a very nice video on Information Overload with features Steve Rubel on the Brian Lehrer show.
I think the point here is the Internet, itself, is polluted, and there's so much going on that is really about conversation. Marketing should not just be a pitch.
Marketing Guru Steve Rubel Talks with Brian About Info Overload
from Brian Lehrer Live
Surprising that for all the Social Media that goes on in the United States - the U.S. Lags in Social Media Creation, according to a Survey conducted by Universal McCann.
Consumers in the U.S. and Western Europe are more likely to be passive social-media participants -- sharing videos and reading blogs -- while those in emerging markets often create content through blogging, social networks and video and photo sharing sites.
"By and large, in the U.S. we're a country of voyeurs," said David Cohen, U.S. director of digital communications at Universal McCann, which conducted the study. "We love to watch and consume content created by others, but there's a fairly small group that are doing that creation -- unlike China, which is a country of creators."
Strange, but I thought the United States was the leader in Social Media usage, but I think we need to compare active creation vs. consumption - which this study does.
Tom Smith, a research manager for the EMEA region at UM, said the gulf exists because blogs play a different role in the societies. In China, for instance, blogs tend to be about daily life rather than current affairs.
"Blogging in Western Europe and U.S. has been less of a community but conveying your opinion on different topics," he said.
Because of how widespread blogging is globally, UM declares it "rivals any mass media in terms of reach, time spent and wider cultural, social and political impact." For that reason, blogs represent an accurate reflection of trends and consumer opinions, according to the agency.