
Michael Cho, a Berkeley student, has taken a clean social site dominated (can't say exclusive any longer) by college students and mashed it with a super-popular video site to create a mostly college-oriented site for video posting.
Of course, when YouTube released it's college area, I'm sure that was stressful for the fledgling site. However, Cho has given me a few areas of how MySchoolTube's experience is markedly different from YouTube college (and these are vital areas of difference, IMO)
1. Open to many video hosting platforms - YouTube, Google Video, Yahoo Video, Metacafe, etc.)
2. User identity - You are known by your real name. This prevents some of the racy/mean comments. As Michael says, "People behave very differently when they are only identified by a random nickname."
3. Video relevance - More local relevance via search. Isn't dependant upon a user's decision to include their college name in the title or tags. You get a richer selection that's inherently relevant in this way.
4. Integration with Facebook - Facebook users can actually sign-into the site via their Facebook account, rather than creating a MySchoolTube account unnecessarily. Saving this step (and having access to their Facebook profile data) is very smart. Of course, you can choose to open a MySchoolTube account if you don't have a Facebook account.
All in all I think there's room for both in the space, but for college video specifically, MySchoolTube is one to watch.





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