Only 21% of consumers trust product information within such social media when mulling a product purchase. Consumers are twice as likely to trust information on a corporate Web site or on a professional review site such as Edmunds.com, the research found.
I think the main thing to understand here is transparency. User reviews are quite sought after, note Amazon's inclusion of them and ePinions's success with them as well. Setting up reviews that are based on false profiles will not fare well. Consumers can spot a fake a mile away.
If you are using a blog as a PR vehicle, you may or may not be trusted. However, if you are using your blog to offer advice and share your experience, advertisers on your site may benefit from the trust that your audience has for you.
The same goes with advertising on social networks. A traditional ad on MySpace with no thought involved may be a waste. However, a strategy like Toyota has implemented on MySpace for the Yaris can be very successful. It shows the users that they are taking the time to get to know them and post a relevant advertising strategy on their site (via).
Concerned communicator award is a very reputed and well recognised award in India. It invites ad professionals to make print ads on any social issue..Winner will be awarded US$10,000. there is no entry fee.Ur participation would encourage us.
more info:www.concernedcommunicatoraward.org
Posted by: Lakshmi | May 16, 2007 1:12 AM | Permalink to Comment