Wikipedia has quietly rolled out a special page that lets you unearth all of the pages that link to a particilar Web site or page. It even covers discussion and other miscellaneous pages that are embedded deep inside the site. For example, here's an index of pages from my blog that are in Wikipedia. Each found link points to the sourcing page. The reason this is important is that Wikipedia is filled with citations that never mention the source by name.
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... be sure to look for links to your corporate and brand sites. Here's a list of pages that link to Kelloggs.com. (below image from MicroPersuasion)
Remember you can also site search by typing "site:yourcompany.com" into Google to see who's linking to your company's pages as well.
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