Now all Warner videos are on the site, available for clipping, cutting, slamming, editing and mashing into your own work. User-created paradise, here we come:
"Partnering with Warner Music Group is one of the most significant milestones for our company and our community, and shifts the paradigm in this new media movement," said Chad Hurley, YouTube's chief executive and co-founder. "By providing a new distribution opportunity, we are paving the way for media companies to harness the vast financial potential of user-generated content on YouTube." Warner Music last month became the first music label to partner with YouTube by launching a "brand channel" where users can view branded content on a specially designed YouTube page.
I do have to vehemently disagree with this statement though:
In announcing the service, NBC mentioned its disappointment earlier this year when a clip from its Saturday Night Live programme became a sensation on YouTube, circulating around the internet but providing NBC with no revenue.
Maybe it didn't offer them immediate revenue, but it did make SNL a show that actually gets watched again. Were it not for that clip the show would continue to be the advertising loser that it was for the last few years (since Farrell left).
But, I digress... Knowing that we'll all have fun with this one, I've compiled a list of the Warner artists that will probably get the most play:
- Adam Sandler
- Josh Groban (poor guy is in for it)
- Big & Rich
- Ashley Tisdale
- Bill Engvall
- Blue Collar Comedy
- Brad Stine
- Jeff Foxworthy
- KD Lang (poor thing...)
- Lord of the Rings Soundtrack
- Madonna
- Paris Hilton
- Triump (Insult Dog)
Will we see many fan tributes? Probably not, but we will be able to pull a clip here or there from this rich library to illustrate points in our own videos. This is great PR for Warner, but will it help their artists?
As far as I can tell, it may help them get pageviews and notoriety, but since most of the resulting videos will not be favorable ones, it likely won't help their album sales. Of course, I may be wrong, it has happened before.
For more artists, including some really great ones, visit Warner's Artists Page.
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