Fox announced today that they'd be streaming upcoming shows
(previously aired) on MySpace. The move is expected to be met with excitement by MySpace users:
Fox Tuesday placed already-aired episodes from the current season of "Bones," "Prison Break," "Standoff," "Vanished," "Justice," "Talk Show With Spike Feresten," "'Til Death," and "The Loop" on MySpace.com and Web sites of 24 local affiliates. Many of these shows currently are in re-runs this month, or will be preempted for the Major League Baseball post-season games.
Advertising will be embedded in the shows (right now Toyota, Burger King and Lionsgate Films). A typical 30 minuted spot will feature an up-front ad roll and 3 within the entire show. That's less than one commercial spot on regular TV.
This is an expanded part of their "Fox on Demand' which is already seeing mild success. Giving people what they want is user value. Adding user value to a diminishing brand (Fox) is smart social advertising.