The Dallas Morning News looked around and counted more than 700,000 mothers in the Dallas-Fort Worth area, of which the paper reached less than 105,000. Its Newspaper Next team started a "mommy blog" and is proposing a web-based activity planner called GuideFamily.com, with recommendations and tools for everything from summer camps to birthday parties. Revenue is estimated at $500,000 to $1 million by the site's third year.
They developed a product that targeted the specific niche that they wanted to reach. And, they provided user value in the process (smart, smart, smart).
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