Social Networking news and information

While many of us are pepped up on adrenaline due to the possible Google/YouTube deal, life must go on.  There are, in fact, other news items begging for attention today.

In reading today's interview with the CEO of VideoEgg I noticed some thought provoking comments (any emphasis is mine):

• Content targeting is only a starting point. We’re interested in getting advertisers to think through how to target a world not of passive consumers, but [one] where there are thousands of content creators.
• But one really big thing that differentiates social networks is the very high percentage of users who log in. So the profiles go deeper than gender, age, location and occupation–into particular interests, hobbies, favorite products etc.
• One new category to look at and integrate into targeting is the whole area of influence and peer-to-peer reference and recommendation networks. It may be just as crucial to learn how a consumer interacts with others on the network than the specific subject of videos he or she is watching right now. (like Zebo)

The interview is one anyone who wants to learn more about vlog monetization should read. See videoegg here.