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Im sure GooTube is already waist deep in this, but if observors think its hard to do rights deals now, realize that lots of TV shows, movies and other content is parcelled off to rightsholders in foreign countries. So Gootube may have a deal with a huge US Media company that produced a show, but they sold off the right to the show in Japan, or France, or Kazakhstan and you have to do seperate deals with the rights holder in each of those countries or block access to the content to those countries, and deal with the copyright laws of each. You want fun. Now that is fun.