For HP, however, an off-site micro-site (robyn: he means the MySpace profile page) is not the social networking marketing answer, just as product messages are not the social networking marketing answer.
No, the savvy user isn't going to see your ad and impulse buy a printer.
However, when you are on their page and they see your ad, they might be reminded that their current printer stinks and might check out your offerings. Or, you might be offering free ringtones or wallpapers (read: user value) on your MySpace page with 25K friends... Think that might generate some positive PR?
Jump on the bandwagon HP. Social marketing makes sense. Touch people where they are...
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