I guess it must be some trend that I'm focusing on Behavior Match by Compete.com along with comScore's MyMetrix and now HitWise (don't things come in "three's"?).
Anyway, HitWise's offerings are beginning to look more attractive to me because they're doing things that comScore's MyMetrix aren't - at least, not the offerings I've seen - such as Hitwise's Online Representation Index using the MOSAIC GeoDemographics Cluster segments.
Social Networking is pervading society - all ages, but is probably much more prevalent in younger audiences and these are, according to chart above, going over to the Yahoo more than Google.
What you make of that, what you do with it - I don't know - it might be useful information if your an advertiser or Social Network and want to reach audiences from a Search Portal and are wondering which ones to concentrate on.
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