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I think it's fair to say that Journalists are influencers and when they report on Political Campaigns, they should, according to Jeff Jarvis, report their own views and affiliations - which Journalists rarely do:

"...Media have an Obama problem they’re going to have to grapple with now or after the election: They love him. They hate Hillary. And the gap between the two is clearly seen in coverage, which surely is having an impact on the election."

Right, this year Journalists are part of the story - and Jeff Jarvis does a pretty detailed review of how coverage is being skewed by what the journalists think of the candidates they're covering.  Not good.