I'm proud to call myself Monster.com's "Analytics Artist - but that's not what I called myself - it's what Kevin Heisler, over at Search Engine Watch, called me, today:
"....Connie is "Chief HitTail Angel"; Avinash Kaushik is Google's "Analytics Evangelist"; and Marshall is Monster.com's "Analytics Artist." Bernie? He calls himself "Construction Worker."
Huh - Analytics Artist - kinda like that term, maybe I should change my nickname to that.
"....A good cross-section of new and veteran SEO (define) experts met at the Aspen Lounge, where Marshall Sponder of Monster.com gave a presentation on Google Analytics for search. He outlined some of the shortcomings of Google Analytics for large enterprise clients. After his talk, he caught a train to Maynard, Massachusetts for a couple days of Visual Sciences training.
His preso was complemented by Hachette Filipacchi's Mike Levin, who gave an excellent overview of HitTail analytics, then did a deep dive into referrer data -- the most overlooked element of site analytics. Mike recommended setting aside a couple hours one day -- not every day -- to save referrer data from human (not bots) in an Excel spreadsheet. Then, cut and paste the Google referrer data, for example, into a browser to see how visitors found your site."
Here's a link to my presentation, incase your interested - Download SEOSEMWebAnalytics.ppt (1070.5K)
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