I won't be there, in fact, I won't even be in New York City on Wednesday, Feb 13th, 2008 when There's a New Conversation is taking place - but if I were in Manhattan, I'd probably try to attend this one day conference at SAP Customer Center on 95 Morton Street.
Here's more information about There's a New Conversation (though I think whomever is running this conference could have come up with a better name for it):
"...Ten years ago, four authors came together to start a new conversation about marketing. The result was a book called The Cluetrain Manifesto and with it, Chris Locke, Rick Levine, Doc Searls, and David Weinberger nailed 95 Theses on the door of the Internet and challenged us all to wake up to a transformation underway in how companies and people engage in markets. Looking back over the past ten years we have learned a lot about what happens when mass markets adopt collaborative online communities and it is time to revisit this vital document that played an important role in starting a new conversation about what it means to be a marketer. What have we learned? What was right and wrong? What was left out that we should have been thinking about? What should we be thinking about for the next ten years?".
I never read The Cluetrain Manifesto though I have heard of it many times - you can't read everything. Look who's attending There's a New Conversation
- Doc Searls, co-author of "The Cluetrain Manifesto" and fellow at Harvard's Berkman Institute
- Peter Hirshberg, Chairman of the Executive Committee of Technorati and Chairman and Partner at The Conversation Group
- Ted Shelton, partner at The Conversation Group
- Josh Bernoff, VP, Principal Analyst, Forrester Research
- Thor Muller, CEO of Get Satisfaction
- Jake McKee, Principal at Ant's Eye View, and past Global Community Relations Specialist for the LEGO Company
Doc Searls might be the only one of the original authors of "The Cluetrain Manifesto" present (I think he was at LeWeb3 in Paris last December, where I saw him near the reception area - but didn't speak with him).
If your in Manhattan on Wednesday, and you have time, and you can afford $76.50, I suggest attending There's a New Conversation.
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