Interesting news that I kinda discounted, but maybe shouldn't that AOL Buys Bebo for $850 Million. According to Bloggers Blog:
"... Like other social networks Bebo offers a combination of profiles and photo and video sharing. They also have thousands of applications. Past rumors have valuated Bebo at around $1 billion to $1.5 billion. They came pretty close to that with this $850 million sale"
But as others have pointed out - this may be the beginning of consolidating smaller Social Networks with larger Media Properties so that Social Networks will support advertising:
"...if you couple Bebo with AOL’s ad networks and other initiatives like Open AIM 2.0 Time Warner’s online unit has some mojo."
- AOL has spent almost $1 billion on ad acquisitions including ADTECH, buy.at, Lightningcast, Quigo, TACODA and Third Screen Media to create Platform-A.
- AOL has a lot of inventory through AOL.com, Moviefone, TMZ and Engadget, which is surprisingly never mentioned in Time Warner propoganda.
- And now it has Bebo.
Honestly, I mix up Bebo with Bozo - and I'm not sure if Bebo is worth as much as AOL payed for it - but then worth is in the eyes of the beholder.
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