
What it's talking about is that talks about how Woman are changing Blogging and Ecommerce and suggests that what was the originally a male, early adopter thing is now turning into a Womanly thing.
Well, according to the podcast (I wish I could embed it here but I can't) getting Woman into ecommerce and Blogging is what is making it successful.
Interesting - Woman are considered more Social - they are. Are they more Ecommere oriented - apparently.





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