advertising Archives

Feb23
Micky Mouse's Gray Hair
The title got me .... The greying of Mickey Mouse from the 50-Plus Marketing blog. "...Disney has accepted the stark economics of the new market: the largest group of customers with the money and the time to spend a day on...
May18
Marketing to the Unreachable Through Email Safelists with TheMadVlad.com
Marketing to social networkers can be a difficult task. They tend to be wary of advertisers and sometimes seem impervious to campaigns for products or services they are not actively seeking. What if there was a different way to reach... Continue Reading
Nov15
Video Will Be Substantial Advertising Focus
Advertisers expect to increase their online video spending a great deal in the coming years, the next four years to be exact.  More than half (53%) of the 168 respondents said they expect 20% or more of their TV advertising... Continue Reading
Nov 1
HP Doesn't Want IN Social Media?
Natasha pointed to the article at ZDNet that says HP doesn't want to 'be there' (referring to MySpace): For HP, however, an off-site micro-site (robyn: he means the MySpace profile page) is not the social networking marketing answer, just as... Continue Reading
Oct 6
VideoEgg Interview Sheds Light On Their Model
While many of us are pepped up on adrenaline due to the possible Google/YouTube deal, life must go on.  There are, in fact, other news items begging for attention today.In reading today's interview with the CEO of VideoEgg I noticed... Continue Reading
Rumors of Google's Purchase of YouTube Appear To Be True
It's being reported that YouTube is in talks with Google about a possible $1.6M purchase.  This was reported earlier by Michael Arrington's TechCrunch as an unsubstantiated rumor.  However, it appears, according to the Wall St. Journal and BusinessWeek, that the... Continue Reading
 


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